Performance-Based Affiliate Marketing

Your FirstAi Program Bills You for Repeat Customers

We guarantee 50%+ net new customers, ROAS beating your paid channels, and CAC below Meta.

See If You Qualify

Trusted by Coinbase, Lowe's, Everyday Dose, and 200+ DTC brands

◯ coinbaseLOWE'SEveryday Dose·
$100M+
Revenue Driven
200+
Brands Served
30-50%
CPA Reduction
2K+
Publisher Partners

Process

How It Works

01

Apply & Qualify

4 questions, 2 minutes. We work with select DTC brands that meet our performance threshold.

02

Launch in 14 Days

We handle publisher recruitment, program setup, and creative. You provide suppression files and product info.

03

Track Everything Live

No monthly reports. Every sale and every performance metric is visible in real time through your dashboard.

04

Scale on Performance

Pay only for completed sales. We optimize, expand channels, and scale what works. Cancel anytime.

The Solution

Three Conditions. Guaranteed.

01CAC

Below your current Meta CAC.

Guaranteed. If we miss, you don't pay. And you keep every customer we delivered.

02ROAS

Beating your current Meta ROAS.

If we don't outperform your best-performing channel, we don't deserve your budget. Plain and simple.

03New Customers

50%+ net new.Not repeat. Not coupon. Verified.

Tracked and verified through first-party data. Guaranteed. Not a directional target.

Every condition guaranteed. If we don't deliver, you walk.

See If You Qualify

Trusted By

Brands We've Scaled

DTC Health & Wellness

First $4M in affiliate revenue

Everyday Dose

CPA -40% vs Meta

DTC Supplements

First $2M in affiliate revenue

Magic Mind

78% net new

Fintech

200+ publisher placements

Coinbase

Enterprise

DTC Wellness

3x new customers

The Grounding Co.

Launched in 14 days

DTC Outdoor

CPAs cut 50%

MTN OPS

Over-delivered

DTC Beauty

Hands-off scale

Obvi

Results on autopilot

DTC Supplements

5 fig revenue fast

Harlo

Free trial to revenue

DTC Functional

Best-in-class performance

SuperMush

Proven monthly

DTC Health & Wellness

First $4M in affiliate revenue

Everyday Dose

CPA -40% vs Meta

DTC Supplements

First $2M in affiliate revenue

Magic Mind

78% net new

Fintech

200+ publisher placements

Coinbase

Enterprise

DTC Wellness

3x new customers

The Grounding Co.

Launched in 14 days

DTC Outdoor

CPAs cut 50%

MTN OPS

Over-delivered

DTC Beauty

Hands-off scale

Obvi

Results on autopilot

DTC Supplements

5 fig revenue fast

Harlo

Free trial to revenue

DTC Functional

Best-in-class performance

SuperMush

Proven monthly

Compare

How We Compare

Feature
◆ FirstAi
Retainer Agencies
DIY Networks
Pricing
Performance-only (one-time setup)
$5K-25K/mo retainer
Platform fees + commissions
Contract
Day-to-day, cancel anytime
6-12 month lock-in
Annual contract
New Customer Guarantee
+50% net new. Guaranteed.
None
None
CAC/ROAS Guarantee
Guaranteed.
None
None
Coupon Sites
Banned
Used by default
Open marketplace
Publisher Quality
Hand-curated
Same network pool
Anyone joins

The Problem

Why Most FirstAi Programs Fail

Three problems destroy FirstAi affiliate programs from the inside.

Coupon Traffic Fraud

88% repeat customers

Coupon affiliates wait for checkout, inject a code, and take credit. You pay commission for a sale that was already yours.

False ROAS Reporting

Reported 4.2x / True 0.3x

Agencies hit impressive ROAS by counting repeat customers. The numbers look amazing. The growth is zero.

Monthly Fees, Zero Guarantees

$8K/mo retainer / $0 guarantee

Retainer agencies charge regardless of results. Zero performance guarantee. Zero accountability.

"A previous agency told one of our clients to drop their CPA from $50 to $25. Every single sale was coupon traffic they would have gotten anyway."

Pricing

You Only Pay for Completed Sales.

100% performance-based. No retainers. No monthly minimums. You only pay when we deliver sales.

One-time setup to onboard your brand and recruit publishers. Then every dollar you spend is tied directly to results. Cancel anytime.

Your CPA budget remains your money the entire time. If you cancel, we refund whatever was not already used for completed sales.

Day-to-day contract · Cancel anytime

Publisher Network

Your Brand, Placed with the World's Largest Publishers

Disney
// LifestyleO&O
Forbes
// FinanceTier 1
Capital One
// Rewards106M users
CNN
// NewsTier 1
NBC
// BroadcastTier 1
BuzzFeed
// Lifestyle150M MAU
Business Insider
// FinanceTier 1
USA Today
// NewsTier 1
NY Post
// NewsTier 1
Healthline
// Health110M MAU
Disney
// LifestyleO&O
Forbes
// FinanceTier 1
Capital One
// Rewards106M users
CNN
// NewsTier 1
NBC
// BroadcastTier 1
BuzzFeed
// Lifestyle150M MAU
Business Insider
// FinanceTier 1
USA Today
// NewsTier 1
NY Post
// NewsTier 1
Healthline
// Health110M MAU

Channels

Cashback & RewardsLoyalty ProgramsNewslettersContent CreatorsSearchInternal Media BuyingDSP / ProgrammaticCTV / Streaming

// We curate every publisher. Your brand stays protected.

Results

Don't Take Our Word For It

FirstAi have been able to bring our CAC down while also adapting to our unit economic needs. It's a win-win partnership for sure.

Jack Klauber
Founder, Everyday Dose

FirstAi has been the ideal partner. They deliver on promises and manage the channel without requiring any management time. The reporting is great.

William Hicks
CEO, Magic Mind

They have built our free trial offer to 5 figures of revenue quickly & with high quality traffic.

John Hagan
CMO, Soul CBD

FirstAi has been a huge asset in our marketing strategy. We are able to be hands off the entire process while trusting our brand.

Ashvin Melwani
CMO & Co-Founder, Obvi

Founder

Meet the Founder

KRIK ANGACIAN
8-Figure Founder

I started out in New York City as an investment banker specializing in buying and selling +$100 MM businesses. Then I invented the protein chip category and built a brand to eight figures. After exiting that chip business, I started a candy company at the worst time... Meta and iOS tracking issues destroyed my candy company overnight. I pivoted to the affiliate channel and became an expert over the next few years. CEO's of major brands began asking for my help, and so FirstAi was born. I vowed to remain Performance-based. Transparent. Accountable. If we don't deliver, you don't pay.

"I built this agency because every other one would have destroyed my brand."

FAQ

Everything You're Wondering

Ready to Scale FirstAi Marketing That Actually Performs?

15-minute strategy call. No pitch deck. Just your numbers and ours.

See If You Qualify
FirstAiAffiliate Partners

© 2026 FirstAi

Live · 25 customers running campaigns right now

Skip the pitch.
Watch CAC drop in 12 weeks.

← Drag the headline· Week 12 of 12

This is the actual product. Drag the headline. Watch what 12 weeks of agent-run campaigns do to a real B2B funnel. No email. No demo. No gate.

Week 12 CAC
€74
from €95 · ↓ 22%
Campaigns
12
shipped
Pipeline
€896k
influenced
Velocity
4.2×
vs baseline
WEEK 0 · BASELINEWEEK 12 · OR USE SLIDERWEEK 12 · OUTCOME
See these numbers · on your funnel

We project €74 CAC
for a SaaS like yours.

On a 20-min call we'll walk through where it comes from — your channels, your ICP, your stage.

No spam · No sequence · We email once to set up your account.

✽ Who we are

Antwerp-based growth team. We built FirstAi because retainers stopped shipping campaigns.

2023
Founded · Stretch Innovation
25
Customers shipping campaigns
EU
Hosted · SOC2 in progress
Founder · Forbes 30 Under 30 Belgium ↗Read the founder note →
✽ Customer story
"12 campaigns in 90 days. The team finally agrees on what to try next — because the system proposes it, and we approve. CAC is down 34%. We didn't hire."
Head of Growth
Series B B2B SaaS · €18M ARR
−34%
CAC REDUCTION
12
CAMPAIGNS / Q1
€780K
PIPELINE ADDED
0
NEW HIRES
✽ How it works

Three agentic departments. One loop. You in charge.

Each department has a single job. The loop runs every sprint. Nothing ships without your approval.

Architects

Designs campaigns. Narrows ICP. Drafts the hypotheses worth testing.

01 · Diagnose → 02 · Hypothesize

Operators

Ships the work — ad variants, landing pages, outbound sequences.

03 · Approve → 04 · Run

Insights

Reads the data, proposes the next move, kills the losers.

05 · Read → 06 · Compound
01
Diagnose
02
Hypothesize
03
Approve
04
Run
05
Read
06
Compound
✽ The bet

Stop paying for opinions.
Start paying for campaigns.

Retainers pay for time. Time becomes meetings. Meetings become decks. Decks become "phase 2".

FirstAi pays for campaigns. The system proposes them. Your team approves them. The agents ship them. The data tells you what worked. The winners scale. The losers get killed.

Mid-tier agency
FirstAi
Multi-month retainer
No lock-in, cancel anytime
2 ad creatives / month
12 campaigns / quarter
Decision via meetings
Decision via approval
PDF report on Friday
Live dashboard, always on
They own the playbook
You own the playbook
✽ The 3 questions everyone asks first

Answered here, not on the call.

Q0112 campaigns / Q

How is this different from a performance agency?

An agency sells time. We sell campaigns. A retainer pays for meetings, decks, and 'phase 2'. FirstAi ships 12 campaigns per quarter — across ad, ICP, channel, copy — for less than half the cost of a mid-tier agency. The work compounds in your account, not on their case-study page.

Q020 unapproved ships

Does the AI actually run my budget?

No. The agents propose every move — ad variant, ICP refinement, channel test. Your team approves, edits, or rejects. Nothing ships without you. Think of it as a tireless analyst, not autopilot.

Q036+ channels

What channels do you support?

LinkedIn ads, Meta ads, outbound email, your website, your pricing page, your CRM. If it's a B2B GTM lever, an Operator can pull it.

More questions
Who is this for?+

B2B founders and Heads of Growth at €1–25M ARR companies who can't afford to hire a 5-person growth team but can't afford to outsource thinking either. Series Pre-A through B sweet spot.

What about my data?+

EU-hosted. Your campaigns, copy, ICP, and pipeline data stay yours. SOC2 in progress. We sign DPAs without drama.

Pricing?+

We're redefining our pricing model right now. Talk to us — we'll scope a plan that matches your stage, your channels, and your goals. No retainer lock-in.

✽ Packages

You came for the price.
Stay for the ROI.

Every FirstAi client runs a positive ROI, every single one. So price isn't the question. Whether it'll pay off for you is. Take the 20-second litmus test.

No prices to scroll · just a straight answer

Stop guessing.
Watch it work.

20 minutes on a call. We'll show you the agents, your numbers, and whether we're a fit.

Or drag the headline at the top of the page · No email required

FirstAi

The growth engine for B2B teams who can't afford to guess. Built in Antwerp by Stretch Innovation.

EU-hosted · SOC2 in progress · DPA on request

© 2026 FirstAi · falora.aiBuilt in Antwerp · Stretch Innovation
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